The content marketing revolution is gaining momentum, and ideaLaunch is leading the charge with end-to-end agency services that focus on creating and developing high-quality content solutions and content assets with a proven process that delivers the performance clients demand.
Content Planning
We start each engagement with a content audit, competitive analysis and opportunity assessment using proprietary tools. We create customer profiles to clarify who to target, where to reach them and how to identify their wants and needs. We then develop a content map and SEO plan that defines the scope of the project and goals for success.
Content Creation
We follow an intense content creation process that includes keyword research, content map creation, SEO plan development, content style sampling, content optimization, internal link building and much more. Proprietary admin tools make the content approval process easy. Expert writers with specific industry experience are selected, content originality is verified and full copyright ownership is always included.
Content Optimization
Our proprietary methodology removes the guesswork from optimizing content and measuring search-engine performance. In seconds, writers find the important keywords and hot topics for content creation and score content for SEO strength. In minutes, clients track the performance of priority keywords and view trend reports. Impact of optimization and performance is measured on the fly.
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